In so doing components of the composition such as silicones, which would otherwise be impermanent on the tire surface, are immobilized with crosslinking agents that, in and of themselves, provide adhesion to the rubber surface.

The teams patent pending technology branded as Black Satin™ is crosslinked to these agents and extends adhesion characteristics to tire surfaces for several years of washings maintaining the “NewTire” look.

In chemistry a crosslink is a bond that links one polymer chain to another. These links may take the form of covalent bonds (molecular bonding) or ionic bonds and the polymers can be either synthetic polymers or natural polymers.